teyiThis is my final university project. Teyi is a conceptual iced tea brand that sources its tea from Malawian plantations, with a mission to give back. A portion of the profits would support children in Malawi who cannot afford an education and are instead forced to work on tea plantations.
The brand aims to raise awareness of child labour within the tea industry while encouraging consumers to make more ethical purchasing decisions.aDOBE ILLUSTRATOR, Adobe Photoshop, ADOBE AFTER EFFECTS
The iced tea packaging features illustrations of children from Malawi. The colour palette is inspired by Malawi's national flag, while the guava and mango flavours were chosen as they are popular fruits in Malawi. The strawberry flavour was included to create a connection with the UK market.
I also created an animation with Adobe After Effects featuring a Malawian song, with the different fruits bouncing in time with the music. This helped bring the brand to life and added a fun, engaging element to the project.