AXIOM FUSE
During my time as a freelance graphic designer, I created logos and branding packages for a range of small businesses. Here are some of the brand identities I have developed:

1 Club London‍

‍BRDGE AI

The most recent branding package I created was for fintech company Axiom Fuse:


The package included logo design, typography, a colour palette, and LinkedIn banners.
procreate, Adobe Photoshop

I started by creating a mood board based on the client's requirements. Using this as inspiration, I sketched multiple ideas and then developed the concepts they liked further.

The final logo was then developed in Adobe Illustrator. The simple geometric shapes represent the letters A and F for Axiom Fuse.

I created this vibrant gradient pattern to be used as a unique asset that would make Axiom Fuse instantly recognisable. They loved the design and used it across their social media and website.

The final brand package presentation for Axiom Fuse.

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